It takes a gutsy group to tackle a project as big as the Samsel-Murphy Building at 417 W. Broadway. No thanks to the urban renewal of the last century, this 1909 building’s original brick detailing was shorn off long ago for a façade “update” that stripped away much of the original character. The BOSS Group is working hard to bring back that character, making brick repairs where possible, preserving original woodwork and trim inside, and, most importantly, installing the type of generous windows that once made this building light, bright, and airy. 

The Samsel-Murphy is a significant historic building in town; it was originally a bank but transitioned to the Golden Rule Store—the predecessor to J.C. Penney. After that, it was the long-time home of Ferrell’s, a menswear shop that lives on elsewhere in Idaho Falls. 

When renovations are complete, the main floor will be the ideal commercial setting—think plentiful picture windows and sprawling floor space. This area can be built to suit for the right client. Located on a busy downtown corner, high foot traffic is guaranteed. 

417 W. Broadway will also have residential apartments.  Several units will also have loft space. It will be the perfect location for those craving the big-city lifestyle in a small town.